The CareHub
Digital Wellness Platform Needs an Identity + Website
DELIVERABLES | VISUAL IDENTITY • PRINT DESIGN • WEBSITE DESIGN
THE ROLE I PLAYED
My colleague and I helped The CareHub create their visual identity. We brainstormed, honed, and refined concepts, then presented them to the team. From there, we further refined their top pick and customized the word mark to match. With the identity chosen, we assembled a small brand guideline and highlighted both the fonts and colors. Lastly, we developed the business cards and notecards.
From that base, I laid out the small website and the web developer created it. This website’s main function is to prove legitimacy to potential investors and create enough buy-in for them to raise funds to continue forward with building the app The CareHub will become.
