Blackstone•NEY Ultrasonics
CTG Cleaning Solutions Sub-brand Asks for a New Identity
DELIVERABLES | LOGO DESIGN • BRAND GUIDELINE
THE ROLE I PLAYED
I helped Blackstone•NEY Ultrasonics develop a new identity to distinguish itself from other sub-brands under the CTG Cleaning Solutions umbrella. The company develops machinery that uses ultrasonic waves to deep clean all kinds of instruments used in the medical, aerospace, electronics, and automotive industries.
This basis inspired the logo concept Blackstone•NEY Ultrasonics chose for their new brand identity. It’s simple yet clean, with the color palette fitting in with the previously established brand colors.
