Maxwell House - Branding
Maxwell House is a well-known coffee brand that is slowly dying. Through this rebrand, Maxwell House’s target audience and brand identity would shift to cater to a new, younger audience.
Maxwell House’s target audience is dying, and so is the brand. To revitalize the brand, I redesigned the brand to have a youthful appeal with eye-catching colors. This will help the packaging stand out to customers in grocery stores. To aid in brand awareness, there would be a collaboration with the band BTS to help bring in a new influx of money.
